Turn one mat two ways.
Flip the surface when the everyday side gets easy.
Product image selected.
Keep the first session familiar.
Use a food your dog already knows and let the first round stay easy.
Make it part of the rotation.
Rinse, dry and bring it back when the next session calls for this job.
TL;DR
A reversible feeding mat with two textures, so one tool can support an easier side and a more involved side.
Best for: Homes that want two enrichment levels without storing two separate mats.
Why it earns a place
Useful details, not filler.
Two usable surfaces
Flip the mat when the current texture becomes too familiar.
A built-in progression
Start with the simpler route and move up only when the dog stays relaxed and engaged.
Less guesswork
The same portion can feel different when it is spread across another pattern.
First session
Start easy. Watch the dog, not the clock.
- Use a familiar food and a modest portion.
- Place the tool on a stable surface and supervise the whole session.
- Stop if the dog starts chewing the tool, then clean and dry it before storing.
Common questions
What owners usually want to know.
What food can I use with it?
Use a dog-safe food that suits your dog and the product. Count every topping or portion as part of the day’s food allowance.
How often can my dog use it?
Use it when it fits your dog’s routine and diet. Treats and toppings still count toward daily calories, so frequent sessions should use smaller portions.
How should I clean it?
Remove leftover food promptly and follow the care instructions in the full specifications. Let the product dry completely before storing it.
Is it a chew toy?
No. Use it only under supervision and remove it if your dog starts chewing or if the material becomes damaged.
Full product specifications
Super Feedy Reversible Dog Lick Mat
The award-winning Super Feedy Reversible Dog Lick Mat is designed to provide healthier, more engaging and more enriching feeding experiences for dogs.
Winner of the 2025 Pet Innovation Award, Super Feedy features the market's only reversible dog lick mat, offering two unique enrichment patterns in one innovative design to keep dogs engaged for longer.
Built tough from premium food-grade silicone, Super Feedy is one of the thickest dog lick mats available, engineered to withstand everyday use by enthusiastic dogs without compromising performance or durability.
Spread your dog's favourite wet food, raw meals, yoghurt or healthy treats across either side to encourage slower feeding, reduce boredom, provide mental stimulation and promote calmer behaviour through natural licking.
Designed to integrate seamlessly with the Super Feedy 4-in-1 Slow Feeding System, it also transforms into a secure lid for food preparation, food storage and travel.
Vet Endorsed by Australian and UK Veterinarians and designed in Melbourne, Australia, Super Feedy delivers premium enrichment built to last.
#Key Features
* 2025 Pet Innovation Award Winner
* Market's only reversible dog lick mat
* Two unique enrichment patterns in one innovative design
* One of the thickest dog lick mats available
* Built tough for everyday use
* Transforms into a secure lid for food preparation, food storage and travel
* Helps reduce boredom and encourage calmer behaviour
* Supports slower feeding and mental enrichment
* Suitable for wet food, raw diets and healthy treats
* Premium food-grade silicone
* Vet Endorsed by Australian and UK Veterinarians
* Designed in Melbourne, Australia
* BPA, PVC and Phthalate Free
* Dishwasher Safe
What arrives
One Super Feedy Reversible Dog Lick Mat in the selected option. Exact contents, dimensions and care instructions are listed in the product details above.
How to start
Keep the first session short, use a familiar food, and watch what your dog chooses. Make the next round easier if the tool stops being fun.
Shipping & returns
Delivery estimates and return eligibility are confirmed at checkout and in your order email. Contact us before returning anything so we can issue the correct RMA instructions.